THE NUMBER GAME

FACTS ABOUT OOH:

1) Outdoor Advertising industry revenues are in 2018 have been estimated to be Rs 3,972 crores and projected to cross ₹4,300 crores in 2019 and form 5.5% of total advertising spends in India.

2) This will be a 8% growth since 2018, but a 100% growth from 2013 when the industry first clocked ₹2,000 crores. 

3) The 2 largest metro agglomerations, Delhi NCR and Mumbai, account for about 48% of national revenues; with the top 10 cities estimated to be around 71%.

4)Hoardings and other large formats account for about 40% of total revenues with transit (airports, railway, buses) accounting for 35 - 40%. Street Furniture and others comprise the rest.

5) OOH innovations have visually improved by leaps and bounds and the sheer size and scale allows for it to create impact. Production timelines are much shorter compared to other mediums, therefore, it is easier to mount a campaign at short notice.

6)This growth was driven by the fact that consumers are spending more time out of their homes and the chances of seeing billboards and other mediums of OOH advertising are much more.

7)Transit advertising is emerging as the fastest growing segment of OOH advertising. The major categories are billboards, transit, alternative, and street furniture.