Outdoor Advertising- Then vs Now

Outdoor advertising has undergone a massive transformation. Advertising was first said to start in Egypt by creating sales messages and wall posters painting

Rock painting for business advertising is another feature of an old media advertising form, which is present to this day in many parts of Europe,Asia, Africa, and South America. 

In 1840’s first advertising agency was established the in Philadelphia. Initially, these firms were just brokers for Advertisement space in newspapers and billboards, but by the twentieth century, advertising marketing agencies started to take over working for the content as well.

Any advertising done outdoors that publicizes your business's products and services. Types of outdoor advertising include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location.

 The definition of "outdoor advertising" has undergone a rather dramatic change. "Any advertorial content displayed at any contact point outside the home comes under the purview of this term now," 

In India, people spend almost 90 minutes outside their houses. The medium has evolved from still billboard structures to illuminated boards, glow signs, digital signage and even moving vehicular advertisements. Static banners have become much more vibrant, strategically placed and attractive.

  

Then:
It was a myth that only large corporations could afford outdoor advertising. This medium was considered as expensive in the short term narrow perspective. 

Now:
The EY-FICCI 2019 Media & Entertainment report states that the Indian OOH industry grew by 8.8% in FY 2018-19, taking the industry size to Rs 37.3 billion. 

The numbers support the case that Outdoor Advertising is a need for companies and is only increasing.