ADVERTISING IS NOT MERE SELLING

Gone are the days when profit was the sole motive for enterprises. Unhealthy and unlawful ways to reach the top was a thing of the past. Businesses have realized that it is our responsibility to society to behave ethically.

The need for Corporate Social Responsibility has propelled the outdoor advertising industry to pay heed to social awareness on various problems that have crippled our society.

Social messages are put forth for the betterment of a larger audience and for public interest. The objective of outdoor is not to go viral on social, it’s to build awareness and increase engagement, enticing people back to the work itself. 

Signs like Do not Drink and Drive, Road Safety, Environmental issues,etc are now taken up by companies as a part of their campaigns. These create a good reputation for the agency as they stand by their values and for the greater good.
Government authorities are also utilizing outdoor hoardings to disseminate information and create awareness.