NEW RULES REGARDING OOH

The Brihanmumbai Municipal Corporation (BMC) has finalised a new policy to regulate street advertising or hoardings in the city, clearing the decks for digital billboards, a first in some areas.

Indrajit Sen of IOAA says, “There are excellent controls available today, using IOT technology and remote technology which control timers perfectly and also ensure that nothing goes off. Also, the cost of the entire thing is recoverable from savings alone.”

The new regulation provides a 10% rebate if solar panels are used, to encourage the use of solar energy to replace electricity. But, some encouragement on the use of the newest available technologies such as IOT can create wonders.

Meanwhile, a 10% rebate will be given on hoardings that have incorporated the use of solar energy, and also on hoardings with CCTV camera, as it will help the BMC control and monitor climatic operations.

According to the new regulation, the distance between

hoardings will be increased from 20-m to 100-m. 

Hoardings that come under high-tension wires will be banned, unless the electricity board approves a no-objection certificate.

The Municipal Corporation of Greater Mumbai (MCGM) has circulated a review of the policy guidelines on the grant of permission for display of sky-signs and advertisement under Section 328 and 328A of MMC Act 1888.

They have also placed guidelines for workers. At Glimpse Media, we assure you that we comply to all the rules and regulations. Workers use safety harness's and helmets.