Why am I pursuing Advertising
Advertising expenditure in the outdoor media market, such as billboards and transit advertising, is set to soar this year, clocking 15 per cent growth year on year.
Ads are very close to me. My grandfather was a witness to the Ad era of India, when advertisements were either hand drawn or painted. He was an artist. My dad continued under his guidance and started his own venture.
Now you must think that it is in the family. That is partially true. Advertising is creative thought to sell a product, to change a person's perspective. It is seen everywhere around us. Through different mediums. This is why I started Glimpse Media.
It is a way of putting a thought into action in the most effective way. Outdoors are looked upon as traditional media. Few say that it may die out due to the heavy traffic on the web. However, it's still stood the test of time. In fact, innovations in hoardings itself as led to increase in job opportunities for all!
Ads are very close to me. My grandfather was a witness to the Ad era of India, when advertisements were either hand drawn or painted. He was an artist. My dad continued under his guidance and started his own venture.
Now you must think that it is in the family. That is partially true. Advertising is creative thought to sell a product, to change a person's perspective. It is seen everywhere around us. Through different mediums. This is why I started Glimpse Media.
It is a way of putting a thought into action in the most effective way. Outdoors are looked upon as traditional media. Few say that it may die out due to the heavy traffic on the web. However, it's still stood the test of time. In fact, innovations in hoardings itself as led to increase in job opportunities for all!
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